Understanding the REAL Nature of the Wellness Concept in Intellectual Property

Introduction: What’s Wellness?

As a result of the time period wellness has been used indiscriminately for many years, many have deserted it for extra generic labels (e.g., well being promotion). Others nonetheless, particularly those that embraced and utilized it many years in the past, proceed to explain wellness as a constructive way of life for anybody in search of to thrive, flourish and maintain vitality and wellbeing. Wellness advocates and promoters don’t mistake the time period, first used within the 1950’s by doctor Halbert L. Dunn with points that relate to prevention, well being schooling, various medication, the enterprise of spas, product promotions or different unrelated industries.

Nevertheless, since so many medical individuals, entrepreneurs, various medication advocates, spa promoters and various New Age hippie dippies like actress Gwyneth Paltrow have embraced the time period for their very own disparate pursuits unrelated to non-public duty, I made a decision many years in the past to create a model for genuine wellbeing.

To tell apart my work advancing a constructive life-enhancing mannequin based mostly upon the true nature and logical dimensions of constructive wellness, I added the modifier REAL to the phrase wellness. REAL is an acronym; the 4 letters R-E-A-L representing cause, exuberance, athleticism and liberty.

How Is This Type of Wellness Completely different?

REAL wellness is about constructive approaches, views and potentialities for reinforcing high quality of life. Threat discount, medical administration, prevention and all else designed for value containment in company wellness programming are nicely and good, as are medical providers, medical testing and most customary well being care providers. Nevertheless it’s greatest to not confuse such choices with the unique, real type of wellness. The latter entails a spotlight past (and never together with) the absence of ills, dysfunctions and discontents.

REAL wellness invitations steady studying about and advances towards life-affirming issues, together with however not restricted to happiness, constructive passions, that means and function, pleasure and affection, efficient decision-making and expansions of non-public freedoms. It is all about dwelling the sort of life you need to get pleasure from whereas being in prime kind bodily in addition to of sound thoughts.

If you are going to make investments time and vitality taking care of your self, do not accept devices, diets, dilettante exertions or something shy of REAL wellness.

Defending the Integrity and Which means of the Idea

You may share my concept that different makes use of of wellness with out this modifier are, extra possible than not, FAKE wellness. I am happy to announce that I’ve been granted a registered trademark for REAL wellness ® by the US Patent and Trademark Workplace (USPTO).

The primary individual I instructed concerning the award of the REAL wellness trademark was Dr. Grant Donovan, the Halbert L. Dunn of Australia who popularized wellness within the 80’s and 90’s Downunder and with whom I’ve labored carefully since. Here is what he wrote in a congratulatory e-mail:

Wellness has turn into a catchall advertising time period, on a really lengthy continuum, for everybody from medical and pseudo-health teams to resort house owners, spa promoters and tour operators. In reality, it could be onerous to discover a extra bastardized phrase, in any language.

So, in a randomly assembled and utterly meaningless world that’s over populated with people, who’re all right here by likelihood quite than alternative, I see a wellness way of life as a enjoyable solution to fill within the time between beginning and loss of life, not a solution to hold individuals alive to expertise a demented or painful finish. That is simply not REAL wellness.

Good luck getting wellness again on observe. I hope REAL wellness helps at the very least just a few individuals discover a enjoyable path to the abyss.

Do not be fooled by those that peddle providers and merchandise as if there have been a shortcut or various to adopting a philosophy and creating/fine-tuning a life-style that retains you in prime kind mentally and bodily. There aren’t any shortcuts or easy potentialities for real wellbeing past the limiting norms of the final inhabitants. To be on the time of your recreation, that’s, profitable at life in all an important methods, accept nothing lower than REAL wellness.